Amazon auction returns are an option for resellers copying with the harsh reality of e-tail sales. While online shopping offers many conveniences, there are also some drawbacks. Shopping without the ability to view colors in person or try clothing on in a store were once unheard of. Today, there is almost nothing that isn’t purchased online, and with that comes a high rate of returns.
The Disadvantages to Amazon Sellers
Despite the traffic Amazon brings to the listings, there are many disadvantages for sellers to consider. For one, Amazon is extremely strict and limits your pricing and inventory. If you receive bad reviews, your account could be suspended or banned entirely. You may even be removed without warning for honest mistakes. Getting reinstated can take weeks to months.
Customer Interaction
You also don’t have control over your customer’s information. Amazon’s messaging service between buyers and sellers is extremely limited. Sellers must maintain a strict 24-hour response time for customer messages; however, customers often perceive they are buying directly from Amazon, not third-party sellers. This strained relationship with customers can weaken brand recognition.
The Reality of Amazon Auction Returns
Almost 30% of all goods bought online are returned. To compensate for the inconvenience to the customer, Amazon set precedence by offering free shipping – and caused the entire e-tail industry to follow suit.
But what happens with all those items returned to Amazon? Most get sorted into pallets and sold to third-party buyers. This presents an opportunity for business owners to acquire these items at auction.
The Amazon Liquidation program allows third party websites to collaborate with liquidators who buy up the bulk quantities of returned goods from Amazon sellers and other big brand retailers. Sellers will typically recover approximately 5% of the sale price when the product is liquidated.
Is it worthwhile buying Amazon return pallets?
If you’re a start-up business or small business owner, you can’t beat the low sourcing cost of Amazon return pallets. These items are offered at deep discounts, allowing beginners to get in the game for just a few hundred dollars.
Amazon B-Stock Auctions
B-Stock is one of the major third-party platforms for conducting Amazon auctions of returned goods.
Unfortunately, purchase prices tend to be lower, taxes are subject to higher rates, and negotiations can get messy because all parties must agree to debts, obligations, and legal claims. This is hardly an attractive position to be in for startups and small business owners.
Amazon Returned Goods Auctions Come with High Fees and Competition
Amazon’s seller fees are high and to remain competitive, you must keep your margins quite low. This is not an ideal situation for small businesses – and that’s why small business owners prefer Maxanet to maximize their auction profits. Having complete control over your auction so you can control pricing and terms of sale are attractive for liquidating returned goods.
You can create your own Amazon liquidation auction website in less than 24 hours with the help of Maxanet. And Maxanet does not take a portion of your sales. You simply pay a low monthly rate to list as many products as you like.
Make your Amazon auction returns more profitable, retain customer information, pricing control and stop walking on eggshells to avoid account suspension with Maxanet.
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